There are two forms of compression: lossless This is especially important for users visiting your site from a mobile device. Compression is a great way to reduce file size, and thus download times, for your images. CompressionĪ bit more about compressing your images. Hope this helps, and good luck with the website.Įdit: a bit more about compression. Downsides to consider are: you need to have some knowledge of html to properly use this format in your site, and support by older browsers is not that good ( See: Can I use for more info). Upside is a perfect quality in every resolution, since it's resolution-independent. Since this is a vector format, it's best used for images created in vector format (but since you're exporting from AI, that won't be a problem). svgĪs suggested, this does offer the best file size to quality-ratio. Features both lossless and lossy compression. pngĬan handle transparency, but usually results in higher file sizes. Usually, a little compression doesn't hurt, and can reduce your file by a large amount. Play around with the 'quality' slider to see a preview of the rendered image. Downside is that it has lossy compression, resulting in artifacts and a pixelated appearance when compressed too hard. ![]() When you don't need any transparancy, you can use the jpg format. You can adjust the pixel-size when exporting by resizing to exact pixels or percentages. ![]() If it's too small, it will appear pixelated and look bad. If it's too large, the user will have to download an unnecessarily huge file, slowing down your website and resulting in a bad experience. It's important that you export the logo to the right pixel-size. First of all, try to be as specific as possible when asking questions.
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